The whole point of a targeted marketing campaign is to identify a group of people who might be interested in your product and then pitch the benefits to them directly.
Here, word for word, is an email I received earlier this week:
Here, word for word, is an email I received earlier this week:
Hey Sex and the City fans,
It is almost football season! Play Sports Illustrated Fantasy Football on Facebook for FREE.
Featuring
-FREE Live Scoring
-Live Draft
-Expert Fantasy News and Analysis from SI.com and Rotowire.com
-Player Projections
-Share your Scores on and Players on Facebook
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Now I'm all for challenging traditional stereotypes, but I can't help but think: someone didn't quite think this one through.
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